What is a Match?

Whenever a request is made to our high-quality data sources we structure the request so that we maximize the opportunity to match the returned results with your data.  We do this with a combination of standardization of address information and other proprietary methods.  Our processes also have the ability to "drill down" until we find useful information for you.  And, most importantly, you can control how deep you want us to expand our search for your query.  This capability, we believe, is unique in the industry. 

Up to 10 listings can appear on a "response screen" or as a result of a batch request,  which we then process internally and then "match" back, field by field, with your initial request information. 

Remember, you're charged for ONE request even if you realize 10 responses.

The scoring system we use provides that a score of 80 will indicate a almost guaranteed chance that this listing matches your request.  Anything above that makes the certainty even greater.  Anything below that, especially lower than 70 reduces the chance that this is the person or business that you are looking for substantially.  In a situation where more than one "listing" appears in the results file, each listings record contain a field designated as the "highest score".  When viewing the results of the process over the Internet the sorting order provides for the highest scoring listing to appear first and then remaining ones in descending order.  The "highest score" field indicates the highest score realized for this inquiry which is the first listing that you will see if browsing the records from the beginning of the file.  Any result which scores an 80 or above will be displayed in red for easy identification by your staff.

In addition, we also provide additional information which will be of use if you would like to get a bit more technical in your dissection of the results.  These include fields included in the results record which indicate whether a specific field matched or didn't match.  You could use that information. for example, if you wanted to include in what you consider "successful" matches those individuals who had a score of 60-80 but lived within the town of the person you were looking for.   It goes without saying that there are endless possibilities in evaluating the returned data.  We provide the scoring system to make it easier for those who prefer not to delve into this more granular approach to viewing the data.