Whenever a request is made to our high-quality data sources
we structure the request so that we maximize the opportunity to match the
returned results with your data. We do this with a combination of
standardization of address information and other proprietary methods. Our
processes also have the ability to "drill down" until we find useful information
for you. And, most importantly, you can control how deep you want us to
expand our search for your query. This capability, we believe, is unique
in the industry.
Up to 10 listings can appear on a "response
screen" or as a result of a batch request,
which we then process internally and then "match" back, field by
field, with your initial
Remember, you're charged for ONE request even if you
realize 10 responses.
The scoring system we use provides that a
score of 80 will indicate a almost guaranteed chance that this listing matches your
request. Anything above that makes the certainty even greater.
Anything below that, especially lower than 70 reduces the chance that this is
the person or business that you are looking for substantially. In a
situation where more than one "listing" appears in the results file,
each listings record contain a field designated as the "highest
score". When viewing the results of the process over the Internet the
sorting order provides for the highest scoring listing to appear first and then
remaining ones in descending order. The "highest score" field
indicates the highest score realized for this inquiry which is the first listing
that you will see if browsing the records from the beginning of the file.
Any result which scores an 80 or above will be displayed in red for easy
identification by your staff.
In addition, we also provide additional information
which will be of use if you would like to get a bit more technical in your dissection
of the results. These include fields included in the results record which
indicate whether a specific field matched or didn't match. You could use
that information. for example, if you wanted to include in what you consider
"successful" matches those individuals who had a score of 60-80 but
lived within the town of the person you were looking for. It goes
without saying that there are endless possibilities in evaluating the returned
data. We provide the scoring system to make it easier for those who prefer
not to delve into this more granular approach to viewing the data.